Wedding planners are being inundated with wedding requests, with nearly 400,000 people trying to book a wedding last year, a nearly 40 percent jump from the previous year, according to a survey of more than 600 wedding planners conducted by consulting firm Hargreaves Lansdown.
“They are literally filling wedding planners’ inboxes, and some of them are asking, ‘I want to do a wedding and I want to know how to do it,'” says Heather Haggins, the founder of wedding planning agency Hargreeves Lansdown, who said her firm is also getting inquiries from bridal and reception venues.
While wedding planners have a lot to do on the day, they have to do all the work.
And they have been trying to get through it on their own, says Stephanie Kneiderman, a wedding planner at Wedding Director and Founder, who specializes in coordinating weddings.
“They are struggling to find a wedding they can actually do.”
That’s why Hargres Lansdown launched its wedding planning platform, Wedding Director, in late 2017.
Its goal is to help wedding planners find and find the right wedding planners, and to help them get through the day planning the ceremony, receptions and parties they need.
The platform will help wedding professionals avoid “inconvenience, stress, disappointment and confusion,” Hargrees Lansdown said in a statement.
“We are working with more than 1,000 wedding professionals on this project, including a large number of non-traditional bridal venues,” Haggens Lansdown CEO Krista Givens told Business Insider.
“We have a team of wedding planners and we are working on a lot of different projects.”
The platform will let wedding planners choose from hundreds of wedding venues around the world, from large cities like Los Angeles and New York to smaller towns like Chino Hills, N.Y. But it’s the ability to use that data to help clients better understand what they want to include in their wedding, she said.
Haggins Lansdown is working with an existing business, wedding planner Dann Dunn, to help guide wedding planners through the process of booking a wedding.
The couple recently teamed up with the firm for a wedding rehearsal in Orlando, Florida, that was filmed by the company.
“The most important part is getting the wedding done right,” Dunn told Business Insiders.
“It’s a bit like trying to build a car with only a few pieces, but you know what you need and what you can do.
You know what to do.
If you have the right plan, it’s not that much different than trying to make a big project out of a small project.”
While wedding planning is still a niche field, it has been growing in popularity.
Hargreens Lansdown estimates that there are now more than 4 million wedding planners in the world.
The company is also helping them connect with more people who are ready to make their wedding a success, and the results are worth the effort.
Hargreefs Lansdown found that 70 percent of the wedding planners surveyed are still using an existing wedding planning service.
The service is still being used by more than 20 percent of those surveyed, and 70 percent said it had not changed in the last year.
“For the most part, we are seeing people who have had wedding planning in their lives for years are having the time of their lives with Wedding Director,” Hrgans Lansdown told BusinessInsider.
“There is a great desire for people to know they are not alone.
It’s been really interesting.”